Sustainability, which is maintaining a delicate balance between the human need to improve lifestyles and feeling of well-being on one hand and preserving natural resources and ecosystems on which we and future generations depend.
Sustainability could be defined as an ability or capacity of something to be maintained or sustain itself. It's about taking what we need to live now, without jeopardizing the potential for people in the future to meet their needs. If an activity is said to be sustainable, it should be able to continue forever.
We want to build a solid purpose driven business that we can clearly communicate through to our brand partners, people and customers, about what we are doing in making the world better environmentally and socially.