Sustainability is at the heart of everything we do. 

Sustainability

 

In 2017, Woodbridges packaging was 91% plastic free by weight

Woodbridge’s customers want to experience natural areas free from plastic pollution and enjoy functional weather systems that are not disrupted by climate change, all whilst wearing the best gear for their adventures manufactured in a process that is not detrimental to the very environment they enjoy using it in. The team at Woodbridge want to work for a company that they’re proud of and therefore sustainability, rightly so, is at the very core of the company.

 

zero plastic pollution


Internally

Surfdome’s widely regarded plastic reduction strategy has been in operation since 2015 and has gained high positive acclaim across various media channels and sustainability led groups. In 2017, Woodbridges packaging was 91% plastic free by weight, which is set to improve in 2018 as all businesses within the Woodbridge Group revert to the same packaging type and eliminate further plastic packaging.

Suppliers

Woodbridge is working closely with the 750+ brands that are used across the Group to tackle the plastic they send. Woodbridge’s ‘Delivery Policy’ provides stipulations that reduce non-recyclable and non-biodegradable packaging. The policy acts as a best practice guide for packaging, using a traffic light system for each packaging element by outlining what won’t be accepted (Red), the minimum accepted standard (Amber), and preferred (Green).

The purpose of the delivery policy is to limit and ultimately eliminate non-recyclable and non-biodegradable packaging from the company’s processes. This is a unique approach and there’s hope that this will encourage sweeping changes.

Customers and Audience
Woodbridge Group, has been supporting the 2 Minute Organisation from the very start of their journey. Their mission is to change attitudes towards plastic pollution with simple solutions that just take two minutes at a time. Their message is communicated effectively to their customers by empowering them with the tools they need to tackle plastic pollution head-on with a #2MinuteBeachClean, a #2MinuteLitterPick, a #2MinuteStreetClean and with simple #2MinuteSolutions.

Sustainability

 

“We’ve eliminated 14 tonnes of plastic so far – equivalent of 650,000 plastic bottles...” Read article

BBC Spotlight coverage on one of Woodbridge’s highly successful plastic clean up partners – 2 Minute Beach Clean Watch video

"Surfdome is a forward-thinking, ocean-loving online outdoor fashion retailer..." Read article

"Surfdome has replaced its plastic mailing bags with recycled cardboard boxes..." Read article

Speaking on BBC R4 about the impact of Plastic on commercial operations and the way retailers can reduce their footprint. Listen here

The company moved from having little recognition, to being one of the top 14 companies tackling ocean waste... Download article

"Customers now expect action from a conscientious industry and it is our challenge to deliver that for them" Read article

"We’ve been working hard to reduce our impact on the world, protect our waves, and the waters they belong to..." Read document

“We’ve eliminated 14 tonnes of plastic so far – equivalent of 650,000 plastic bottles...” Read article

BBC Spotlight coverage on one of Woodbridge’s highly successful plastic clean up partners – 2 Minute Beach Clean Watch video

"Surfdome is a forward-thinking, ocean-loving online outdoor fashion retailer..." Read article

"Surfdome has replaced its plastic mailing bags with recycled cardboard boxes..." Read article

Speaking on BBC R4 about the impact of Plastic on commercial operations and the way retailers can reduce their footprint. Listen here

The company moved from having little recognition, to being one of the top 14 companies tackling ocean waste... Download article

"Customers now expect action from a conscientious industry and it is our challenge to deliver that for them" Read article

"We’ve been working hard to reduce our impact on the world, protect our waves, and the waters they belong to..." Read document

positive climate action

 

Internally
A new warehouse that the company moved into at the start of 2018 sits just outside the top 1% most sustainable buildings in the UK (using the BREEAM standard). It already boasts a wide range of environmental accolades, a list which the group is building on, mostly addressing C02 emissions.

Woodbridge has committed to 100% ‘natural’ renewable energy, only generated by the sun, wind and hydro, in all but one of the buildings that they operate from (the final building is a shared building) by October 2018.

Suppliers
The company’s ‘Delivery Policy’ sets out that the suppliers building that they directly deal with must be run on 100% renewable energy when the current electricity contract runs out. The company also set out guidelines for using renewable energy and have suggested that all buildings that they operate should follow suit and aim to operate using renewable energy only with onsite generation too.

Customers and Audience

Surfdome, as part of the Woodbridge Group, are proud to support ‘Protect Our Winter UK’ (POW), a positive climate change advocacy charity, that encourages the outdoor sports community and industry to take action against the damaging effects our C02 emissions are having on our weather patterns and essentially our way of life. Surfdome communicates POW’s message and action plan to their audience by empowering them to push for change and to protect what they love through highly practical and tangible actions throughout their own sphere of influence.

Delivery Policy

 

Woodbridge’s Future Product Vision

 

Internally
The company’s Buying Team fully understand that their customers desire more sustainable products and are actively searching for this offering from brands. Woodbridge is setting targets for the number of sustainable products in their overall offering with the view to help influence manufacturing, materials, processes and social responsibility in a positive direction.

Woodbridge actively sources and supports sustainable product innovation having previously helped start-ups and businesses in the early stages who create products that the Group feel are important – often these products break the mould and accelerate the sustainability agenda.

Woodbridge’s websites curate a unique range of products that they manufacture and retail for organisations that they support such as their ‘2 Minute Organisation’ and ‘Protect Our Winters UK’ line, along with their own brands. All of these lines are set at a stringent sustainability standard, considering materials, the factory where they are produced and of course the packaging.

Suppliers
The Group are working closely with their highly-valued brands communicating the research that they carried out to capture their customers’ views on sustainability whilst also providing any feedback and insight into any marketing campaigns which are strongly focused on sustainability. Sharing this message to brands helps to highlight the importance, from their customers’ perspective, the need to produce and provide sustainable products in their next season’s range. Opening up clear lines of communication between the Group’s customers and the brands essentially drives the sustainability agenda forward.

Customers and Audience
Woodbridge understands their customers’ desire to have the best and most sustainable kit, with the understanding that they also don’t always want to pay a premium to go green (and certainly don’t want to spend a lifetime deliberating on how to make the most sustainable choices). To make things easier, the Group have created sustainably focused gear listings across their websites to enable their customers to browse for more conscientious products with ease. The listings will help guide customers towards more sustainable options which in turn will push forward the sustainability product agenda.

In providing their customers with unique sustainable innovations that they support, Woodbridge hope this will encourage their customers to understand what is achievable and begin to ask the questions of other businesses that they deal with in their daily lives, and potentially go out to actively source businesses that provide products or services that serve the sustainability of the planet.

 

a word from our head of sustainability

In 2015 we eliminated 14 tonnes of plastic from our own packaging, the equivalent of 650,000 plastic bottles.

Timeline

Roadmap

2015
I
n 2015 we eliminated 14 tonnes of plastic from our own packaging, the equivalent of 650,000 plastic bottles.

2015-2018
We have continued reducing plastic across the business ever since and in 2018 we began gaining rebates for our waste, making our sustainability efforts Net positive.

2018
In 2018 we moved into our new warehouse which is rated BREEAM Excellent for its sustainability credentials, which we have built on.

2018
In mid 2018 the group invested in two CVP-500 automated packaging machines, reducing the packaging material needed and reducing CO2 by minimising packaging sizes.

2018
2018 we released our new ‘Delivery Policy’ to our brand suppliers, which outlines limits on packaging designed to eliminate plastic waste and pollution from our operations.

2018
In autumn 2018 all businesses in the Woodbridge Group used a common reduced plastic packaging type, in 2017 the groups packaging was 91% plastic free (by weight) 2018 annual figures will be released at the end of the year.

 

Woodbridge has committed to 100% ‘natural’ renewable energy, only generated by the sun, wind and hydro

 

The Stats


85%

of our buildings running on 100% renewable energy

50%

of our buildings running on 100% biogas

20%

of electricity in our warehouse generated onsite with renewable solar pv

91%

plastic free packaging across group

More Resources

 

 

 

The WOODBRIDE Modern Slavery Policy


WOODBRIDGE is committed to eliminating modern slavery, human trafficking, forced labour, and similar human rights abuses. 

We want to build a solid purpose driven business that we can clearly communicate through to our brand partners, people and customers, about what we are doing in making the world better environmentally and socially. 

Question is, how? Are we improving people’s lives where we live, work and play? Are we making a difference to the working conditions of the people making our clothes/products and those of the brands that we stock across the group? What about the community where the textiles are dyed? Or where they are shipped from?

We have a massive amount of people to work with and huge amount of work to make sure that we are doing the right thing. We certainly aren’t perfect, but we want to make a difference so we will.

Now here’s the essential policy stuff that needs to help us make that difference.